Cotton Inc. launches Natural in 85 malls
May 12, 2008,
New York – The Cotton Incorporated “Natural” branding campaign is off and running with a four-tier platform of sweepstakes, gift-with-purchase, online and traditional marketing aimed at 85 malls across the country.
“It was very important for us to break through the clutter in sustainability marketing that can sometimes confuse the consumer,” said Paula Rosario, vp strategic alliances - consumer marketing, Cotton Inc.
Cotton Inc., funded by U.S. growers of upland cotton and importers of cotton and cotton textiles products, retained Pittsburgh-based consumer and business marketing firm Prisma Inc. to design the campaign.