Wearbest in Fresca Tela Launch
March 8, 2009,
Wearbest Sil-Tex Mills is launching its latest jacquard decorative fabric development under the brand Fresca Tela; it is designed to fill a need in the healthcare market.
Fresca Tela is a blend of 100% solution dyed nylon warp yarn and an array of filling yarns using post-consumer polyester yarns as well as the company's established Bela-Dura boucle and chenille solution dyed olefin yarns. Wearbest has replaced its former solution dyed olefin supplier, American Fiber & Yarns with Fiber Technology of Dalton, Ga.
A key feature of the Fresca Tela collection is that the fabrics are bleach cleanable — an element that is considered a needed product for this growing market, Gasner added.
The debut consists of about 30 patterns, and more will be added immediately. Price points are $12 to $20 a yard for loomstate, and extra for healthcare processes such as Crypton.