Feiler Brings Color Command to Stellar Alliance

German towel manufacturer Feiler has joined the Stellar Alliance, a collaborative group of manufacturers and markets with offices in New York, Germany and China.

Feiler specializes in a double-woven chenille branded as Feiler-Chenille that is resistant to wear and extremely colorfast, according to the company. During the first weaving process the cotton yarns are turned into a striped preliminary fabric, which contains all the color information in the exact sequence for the desired design — "almost like the design's DNA," said Ryan Jones, spokesman for the U.S. arm of the Stellar Alliance.

In a second weaving process the yarn is used as a weft yarn. Each millimeter of it contains part of the design. When weaving, weft by weft, the same designs will be seen on both sides of the fabric.

"We have been looking for a U.S. partner who understands both that sophisticated marketed as well as the high-end home textiles business," said Dagmar Schwedt, co-managing director of the company started in 1928 by her grandfather.

Feiler's product range includes luxury chenille and terry with chenille bordered bath towels. The company also manufactures robes, throws, dec pillows, toiletry bags, aprons, slippers, scarves and bibs.

Stellar Alliance spokesman Ryan Jones said of Feiler, "Not only do they make beautiful and unique products, but being a family-owned company, they fit in well with our other partners and our business model."

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!