Staff Staff -- Home Textiles Today, August 18, 2008
Veken Invigorates Blanket And Throw Category With Unique And Innovative Constructions
NINGBO, China—Pioneering product development and vertical manufacturing capabilities are transforming the Veken Group into one of the largest and fastest growing home textiles manufacturers in the world.
The public limited company is growing at a rate of 30 percent annually and has achieved annual sales of US $1.47 billion.The company is managed by a knowledgeable team of executives, including president He Chengming; executive vice president: Zhou Yongguo; and vice presidents Zhou Zhengyi, Zhu Guanghui and Ma Donghui.
Veken’s most recognizable product is the exceptional Coral Fleece blanket, for which the company received a 20-year manufacturing and design patent in 2005. “The Coral Fleece blanket is a superfine polyester blanket with a unique style and leading-edge technology, and was initially researched and developed by the Veken Group in 2002,” explains Joseph Zhou, sales vice manager. “The Coral Fleece blanket has been very popular in the market due to its many positive characteristics, including its delicate texture, plush pile, super-soft hand, comfort and warmth.” Additionally, the Coral Fleece blanket is color-fast, anti-pilling and easy care.
In addition to blankets and throws, Veken manufactures a wide variety of textiles, including bedding and accessories as well as sewing thread, printed and dyed fabrics, decorative facing, and fabric and finished products for the apparel industry. The company owns and operates more than 32 million square feet of manufacturing facilities, and is completely vertical in yarn spinning, printing, weaving and cut-and-sew. Veken’s manufacturing plants have received major international recognition and certifications, including Oeko-Tex, ISO 9001, ISO 14001, Enterprise Social Responsibility and OSHAS 18001.
“We have the largest yarn production base in Asia, the largest raschel cotton blanket production, the largest wide-width jacquard production, advanced extra-wide dyeing and finishing, advanced electric blanket production, high-grade worsted products and colored spun yarn production, as well as offering high-grade Tencel clothing fabrics and knitted clothing,” Zhou points out. “We have developed a lot of advanced technologies for processing cotton, hemp, silk, coral velvet, soybean, corn and milk fiber and related products.”
Exports currently account for about US $608 million of Veken’s sales, with domestic business representing US $863 million. The company’s key markets include the United States, Japan, Germany, Britain, France, Italy, Australia, Canada, Ghana and South Africa. “We want to expand our business in the Middle East, Russia, Central America, South America, Southeast Asia and Eastern Europe,” Zhou remarks.
U.S. wholesalers and retailers are the primary market for Veken’s high-end products, representing about 30 percent of the company’s business. “Customers tend to choose healthy and environmentally-friendly products,” Zhou says, noting that the company sees the U.S. as a leader in emerging trends.
Veken is continually developing new products and designs to serve the global market. The company shows at all major international home and apparel trade shows, and also has an extensive advertising and marketing program. “At present, we are developing new products, including a high-luster cotton jacquard collection, color-woven collection and a bright polyester collection,” Zhou comments. “The industry is in a period of competition and integration, which means our biggest opportunity is to continue to develop our famous brands.”
For Your Information
Key contact: Joseph Zhou, sales vice manager
Web site: www.veken.com
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