Creative Bath, craft artist Donna Dewberry ink licensing deal
May 17, 2004-- Home Textiles Today,
CENTRAL ISLIP, N.Y. — Creative Bath Products and Donna Dewberry Designs recently signed a licensing agreement to translate the craft artist's designs onto a fully coordinated line of bath products.
Creative Bath is hoping the line will serve as a vehicle to "broaden our appeal as a manufacturing and marketing company to the crafts industry," said Rick Lipton, national sales manager, "which, in turn, would significantly open up our channels of distribution from the accepted norm of Home Furnishing retailers to a wider and more diverse group of consumers."
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