Greensboro, N.C. – Polyester and nylon yarn producer Unifi, Inc. has launched www.Repreve.com and coordinated efforts to heighten awareness for this 100% recycled yarn brand.
As part of the “Repreve For the Planet” campaign to consumers and the home textiles and apparel industries, the website components include
What is Repreve®? - Detailed illustration on how the product is made and its unique-to-the-market qualities.
How Green is Repreve®? – Benefits of the yarn to the environment and resource conservation.
Repreve®Gives Back – Consumers use hangtag code to vote for environmental causes through 1% For The Planet charity.
Where to Find Repreve® - Links to product brands made with Repreve recycled yarns.
“Unifi is taking a unique and transparent approach in educating consumers and the industry about the benefits of Repreve recycled yarns while involving them in the process of doing more in supporting environmental efforts,” said Roger Berrier, evp, Unifi. “The new website will serve as a foundation for our current and future efforts, and reinforces our commitment to protecting and conserving our environment and the planet’s natural resources.”