Bay Linens and Avanti Team For Embellished Towels

Michele SanFilippo, Staff Staff, November 1, 2004

Upscale bedding manufacturer Bay Linens has partnered with Avanti to design embellished towels that coordinate back to bed patterns and are also freestanding.

About 12 new styles have been introduced, some in multiple colorways. Some designs feature embroidery, others attached jacquard hems in bath, hand, wash and guest tip sizes.

In addition, Bay Linens is offering 21 new styles in its high-end line — including Ipanema — with new takes on tropical with large-scale, fun-colored leaves and blossoms on black or turquoise, several black and ivory looks and geometric menswear patterns in high fashion colors.

According to Bay Linens President Dianne Morris, the company has been showing higher-end patterns because “our customers expressed they want fashion and products that can arrive quickly.”

Most items are domestically produced and retail from $150 to $350 on a queen duvet.

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