Crayola Partners with Whisper Soft
May 16, 2005,
Crayola has signed a licensing agreement with Whisper Soft Mills for a full line of children's bedding and coordinating décor to launch later this year.
“Utilizing Crayola's array of extended products and creative applications will be an important aspect in developing unique and distinctive room décor,” added Susan Opalewski, vice president of design and marketing for Whisper Soft.
Related Content By Author
Live from NY Market: Target Talks Up Its New Chemical Initiative