Webinars Help Exhibitors Prepare for NY Gift Show
April 12, 2010,
A monthly series of “Market Readiness” seminars will begin in May for exhibitors participating in this summer’s New York International Gift Fair.
The webinars will be produced jointly by NYIGF and Right Angle Strategies, a business strategy and coaching consultancy lead by gift and home industry veterans Stu Teller and Laura Blunt. Right Angle Strategies also will offer webinar and seminar participants free, in-booth 15-minute business consultations during the fair.
The first three pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations; and the fourth and final webinar, which will be held post-show, will address market follow-up. The cost per webinar is $10, unless otherwise noted, and registration is available online at http://www.nyigf.com/Exhibitors/PreShowPromotion/ExhibitorEducation.aspx.
The first session, “Pre-show Marketing to Drive Your Sales,” will be lead by Right Angle Strategies and PR expert Cathy Steel of Steel Associates. Topics will include pre-show direct marketing, advertising and public relations, telemarketing, onsite promotions and giveaways. It will take place Thursday, May 20, from 2:00 p.m.-3:30 p.m.
The second pre-show webinar, “How to Attract Buyers and Close the Sale,” will take place Thursday, June 17, from 2:00 p.m.-3:30 p.m.
The third pre-show webinar, “NYIGF Operations Made Easy,” will review the NYIGF set-up manual as well as time-saving pre-show operations, set-up specifics and break-down instructions. It will take place Thursday, July 15, from 2:00-3:30 p.m. This session is free.
The final, post-show webinar, “How to Manage Orders and Leads Generated,” is scheduled for the week after NYIGF, on Thursday, Aug. 26, from 2:00-3:30 p.m. This session costs $20 in advance and $25 onsite.
The fair takes place Aug. 14 through Aug. 19 at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94.