Karsten Launches Six Bedding Collections
October 25, 2004,
Karsten America has launched its new bedding program, which includes six collections.
“Sheets are a logical extension to our offerings,” said John Cafaro, chief marketing officer. “But we think of it also as an opportunity to differentiate our product. It isn't all about thread count, but also about differentiation in the category.”
For the company's bath towel line, it is showing five solid color collections, both from Brazil as well as new sources in India and China. Prices for the bath towels in these collections range from $13 to $25.