• Jennifer Marks

...and a new bike, and a super fantastic gameboy...

Dear Santa:

We hope that you and Mrs. Claus and the elves and the reindeer and Rudolph are all fine.

You will be happy to know that we were better this year than we were the year before. We have been thinking up new ideas, becoming more customer-sensitive and working very, very hard to be better than ever.

So we are hoping you will be generous.

We are not going to be greedy and ask for too much stuff this holiday, just for a few things we really, really need.

First, please bring back the Concorde — but at Jet Blue prices. We have to travel long distances. A lot. And our budgets are tight.

We know it seems like a lot to ask for that kind of pricing on something so fancy, but we get asked to pull off the same kind of miracle every day. Believe us, if you have to do it, you find a way.

And if you could give us some more fast-growth, healthy retailers to run around with, we would be totally psyched.

Santa, it's not that we don't like the friends we have (well, some of them), it's just that we need a lot more of them. Some of the big kids are sooooo popular they barely have time for you.

And some of them just stick to their own little cliques and won't let anybody else into their circle. It can make the playground a lonely and scary place.

While we're at it, we think it would be nice if people would stop ripping off our ideas. In exchange, we promise not to rip them off too bad either.

Also, it would be great if you could slow down this RFID tag business. It's really neat technology and all, but 15 cents a pop? You buy in bulk, you know how that adds up.

Finally, it would mean a lot if we could have margins as fat as a jolly old elf. We've been trying to preserve our margins, but we just can't seem to help giving them away to anybody who tells us we have to. We promise if you give us fat margins again, we'll take better care of them this time. Really. At least at first.

Santa, we know some of this stuff may be hard for you to make in your workshop at the North Pole. If so, we can recommend the names of several shops in Asia that can make almost anything. Some of us even own a few.

Please be as generous as you feel you can be. And please remember how very, very hard we're trying.


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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!