Alpha Home gets flower power

At the New York Market – Alpha Home Fashions’ new embroidered collections of matching decorative pillows and table linens look like they came from a field of flowers.

Daisies, hydrangeas, geraniums, lilies and even flowering lily pads are among the highly-detailed embroidered motifs applied on these new collections. Grounds include cotton duck, faux dupioni and others. Embroideries are rich in color and in stitch work, and in some cases appliqués are included as embellishments.

Also in this new family of flora and fauna is the Pineapple pattern.

Decorative pillows are offered with two different insert options – feather and down, or poly fill.

Also new from Alpha is the Torpedo pillow – a 12-inch-by-38-inch is available in four looks – two-toned velvet, metallic emblem, tonal embroidery and tonal solid.

These $19.99 to $24.99 retail items were designed to be flexible in use – sofa or bed.

Below is Alpha's new embroidered Pineapple collection.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!