Alpha Home gets flower power

At the New York Market – Alpha Home Fashions’ new embroidered collections of matching decorative pillows and table linens look like they came from a field of flowers.

Daisies, hydrangeas, geraniums, lilies and even flowering lily pads are among the highly-detailed embroidered motifs applied on these new collections. Grounds include cotton duck, faux dupioni and others. Embroideries are rich in color and in stitch work, and in some cases appliqués are included as embellishments.

Also in this new family of flora and fauna is the Pineapple pattern.

Decorative pillows are offered with two different insert options – feather and down, or poly fill.

Also new from Alpha is the Torpedo pillow – a 12-inch-by-38-inch is available in four looks – two-toned velvet, metallic emblem, tonal embroidery and tonal solid.

These $19.99 to $24.99 retail items were designed to be flexible in use – sofa or bed.



Below is Alpha's new embroidered Pineapple collection.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!