Target floats into NY for holidays
November 15, 2002,
New York — Target has set anchor in the Hudson River here, docking its Holiday Day Boat at Chelsea Piers for customers until Dec. 1.
Ninety-two items for gift-giving and decorating are displayed inside, ranging in price from a snowman glass ornament ($2.99) to a Sony camcorder ($299.99). Other products include a mini-fridge ($59.99), an Armor-All car care kit ($20), a Michael Graves Design waffle maker ($29.99), a Samsung dual deck DVD/VCR ($199.99), a Mossimo distressed leather blazer ($99.99) and a snowman down throw ($19.99), the lone home textiles object in the assortment. Customers looking to purchase an item take post-it notes bearing the product's name and image from the display area next to the item and purchase the product as they exit the boat.