Target floats into NY for holidays

New York — Target has set anchor in the Hudson River here, docking its Holiday Day Boat at Chelsea Piers for customers until Dec. 1.

Ninety-two items for gift-giving and decorating are displayed inside, ranging in price from a snowman glass ornament ($2.99) to a Sony camcorder ($299.99). Other products include a mini-fridge ($59.99), an Armor-All car care kit ($20), a Michael Graves Design waffle maker ($29.99), a Samsung dual deck DVD/VCR ($199.99), a Mossimo distressed leather blazer ($99.99) and a snowman down throw ($19.99), the lone home textiles object in the assortment. Customers looking to purchase an item take post-it notes bearing the product's name and image from the display area next to the item and purchase the product as they exit the boat.

Target will also ship these 92 items for free, from whether ordered on the boat or online, until Dec. 15.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!