Letters to the Editor
July 9, 2007-- Home Textiles Today,
More than Marketing
Thanks to Jennifer Marks for addressing the issue of home textiles industry market dates in her "Not Sufficiently Confusing" editorial (HTT, June 4). We appreciate her acknowledgement of the confusion that exists, and we encourage the industry-at-large to take action to create a buying environment that works for all concerned.
We also appreciate the compliment paid to our marketing savvy as relates to trademark registration of the Home Textiles Market Week moniker. Please note that this designation is much more than mere "marketing." It is a brand which unifies some 500 mid-to-high-end home textiles resources — presented at the New York International Gift Fair, 230 Fifth Avenue and 7 West New York — into a cohesive and comprehensive market week for buyers and sellers.
We invite HFPA's current members as well as the many other home textiles suppliers (and buildings) in New York City to join us for the convergence of more than 43,000 buyers during the upcoming Home Textiles Market (August 9-16).
— Penny SikalisVP, George Little Management, LLC
— Chris CollinsGeneral Manager, 7 West New York
— Jane Gural-SendersExecutive Director, 230 Fifth Avenue
Forget About August
I could give you a detailed, firsthand history of New York market weeks since 1949, but that would take too long. The associations have changed, the players have changed, and the industry has changed.
Fast forward to the situation as it now stands: The current association, Home Fashion Products Association, and the trade show organizer, George Little Management, have different agendas resulting in a tug-of-war which will do nothing but hurt the industry and each other.
The HFPA will have to bite the bullet and move its dates to coincide with GLM's New York International Gift Fair. GLM cannot move its dates because it is committed to other trade shows.
In my humble opinion, the HFPA (to which our company does not belong) should consider the following:
The market is global. The world is on a fast track. Yes, there is place for a major home textiles "in-showroom" market week in New York. For it to have the major impact it deserves internationally, it should not compete with any major home textiles show anywhere in the world, nor should it be held on a Jewish or Muslim holiday, just as it would not be held on Christmas or Easter. It should also be promoted by the Association worldwide.
August is too close to the growing Las Vegas event — which, if the warring parties don't watch out, will be the ultimate winner, big time.
Forget about August. The New York home fashions showrooms will benefit anyway from the crossover customers who will attend the Gift Fair; they always have. As far as GLM is concerned, they can hook onto the new market week dates.
So there you are. You are all probably much smarter than I am, so get out your calendars and figure it out!
I'm betting on June and November.
— Alen Sands York, President, Alen Sands York Associates
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