Belk going green with Homestead’s MaryJanesFarm

New York– Belk department stores will launch MaryJanesFarm Home, a new lifestyle brand by author and organic farmer MaryJane Butters, as an exclusive in more than 200 stores and on in February.

The line of bedding and decorative accessories is being developed and produced by Homestead . “The timing of her launch could not be more perfect as there is a continuous growing demand for eco-friendly products,” said David Greenstein, Homestead ’s ceo.

Butters’ books and magazines offer tips on food, gardening and sewing, among other things. Her web site connects fans to “farm girl advice” as well as self-branded organic food, seeds, sewing kits and organic clothing.

The palette for MaryJanesFarm Home will feature sunshine-flavored yellows, rich greens, gentle blues and garden-inspired reds. In addition to fashion bedding, the collection will include organic sheets in rich earth tones packaged in reusable, recycled paper boxes.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!