Blue Ridge lands Royal Velvet license
Staff Staff -- Home Textiles Today, September 12, 2005
LOS ANGELES -- Blue Ridge Home Fashions has licensed with Official Pillowtex LLC to produce utility bedding under the Royal Velvet name.
This new license encompasses all down and down alternative bed coverings and sleep pillows for North America, Canada and Mexico. It includes white goose down and down alternative comforters, blankets, throws, pillows, featherbeds and fiber beds, as well as solid-color duvet sets and various set configurations.
New products will be shown at the upcoming New York Home Textiles Market.
Industry Related Content
Celebrity Branding at NY Home Fashions Market