Heimtextil 2010 Found a Better Mood

The 40th Heimtextil here this month drew positive reactions from a number of international fabric suppliers.

Overall, company executives noted that the mood as well as the buying was far better than the 2009 edition. But still, they remarked that attendance and buying inclinations were not at earlier years' levels.

And most important, these fabric suppliers felt the absence of the negative mood of Heimtex 2009. But all indicated that Thursday was by far the strongest for business during the event.

For Ruchan Turkun Tacettin, general manager of Dina/Vanelli Tekstil of Turkey, the change this year in attitude was noticeable. “Everyone was looking for new excitement, and no one was in a negative mood.”

In contrast to the company's results, she noted “we came here with low expectations.”

“It was a little better than '09, and we're ahead both in visitors and orders written for this year,” said Laurent Bacher, general manager of MFTA of France.

“We were disappointed with traffic and business on Wednesday. Thursday was really good, and Friday was okay,” Bacher commented. Looking ahead, he sees the balance of the year as being better than the same period in '09. The company was 20% down in '09 and so far has made up one-half of that loss with the new ready-masde curtain program, the fastest growing.

For Rafael Catala of Spain, “Heimtex is the tool for visiting customers from far flung places,” said Graham Round, export manager. “The top end English and U.S. customers don't come here, but customers from Taiwan, Korea China and India come – and our business is growing there.” One thing for sure, Round emphasized, “People come to Heimtex to do business.”

As for the business pace, Round also cited Thursday as the banner day, with both Wednesday and Friday fairly quiet.

“It's been much better than in '09, it's been good and Wednesday and Thursday have been very good,” said Nicholas Jones, export manager for Ashley Wilde of England.

Although he conceded that shows are not what they used to be, Jones added, “We saw customers from 35 or 40 countries – and a lot of them were from India.”

“We had a good writing show, but attendance was definitely off,” said Stan Fradin, president of U.S.-based Roc-Lon. “We saw the people we wanted to see, renewed old friendships and met a few new customers. Overall, it was a fair amount of business over last year.”

In its review of the attendance, the figure was 72,000 from more than 120 countries for 2010, compared with 70,000 from 130 countries in '09, Messe Frankfurt reported after the conclusion of the show. This year there were 2,521 exhibitors from 60 countries.

Looking back to 2008, there were 86,000 visitors and 2,800 exhibitors from 65 countries.

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