HTT Methodology

HTT organizes retailers according to the following classifications:

Home textile specialty stores/chains: Home textiles is the total business or single largest category. Chains include Bed Bath & Beyond, Linens 'n Things and Anna's Linens.

Department stores: Full-line operations carrying a variety of merchandise, including national and regional stores. Examples include Dillard's, Federated, May, Saks, Gottschalks, Elder-Beerman and Marshall Field's.

Discount department stores: General merchandise retailers, including national, regional and local stores. Examples include Kmart, Wal-Mart, ShopKo and Target.

Mid-priced chains: These retailers fall somewhere between department and discount stores on the price spectrum. The best-known examples are JCPenney (catalog & retail), Kohl's, Mervyn's, Sears, Meijer, Fred Meyer and Stein Mart.

Off-price chains: These carry a variety of merchandise, generally including apparel as well as home textiles and decor. Examples include TJMaxx/Marshalls, HomeGoods, Luxury Linens (Burlington Coat Factory) and Ross Stores.

Variety/closeout stores: Both variety and closeout stores generally carrying low-price goods, including home textiles, housewares, health and beauty products and home decorative items. Many variety stores are “dollar” stores, including Family Dollar, Dollar Tree and Dollar General. Closeout stores specialize in factory overruns and special buys from other retailers. Best known are Tuesday Morning and Big Lots. Others in this category include Factory 2-U, Fred's and Value City.

Direct-to-consumer: Catalog, TV and Internet retailers. Includes retailers such as Spiegel, QVC, HSN, Brylane Home, Hanover Direct, Lands' End, Lillian Vernon and Direct Marketing Services. They may also have a small number of outlet stores.

Home improvement centers: Best known are Home Depot and Lowe's. Also in this category are Expo Design Center and Sears' The Great Indoors.

Carpet/floor covering stores: Includes both local and regional chains specializing in floor coverings as well as manufacturer's factory-direct stores.

Furniture store/chains: Furniture is the total business or single largest category. Includes local, regional and national traditional furniture stores, such as Rooms To Go, Ethan Allen and Haverty's. Traditional furniture stores' merchandise mix include furniture and bedding and might include consumer electronics and/or major appliances. “New-mix” furniture stores are those that, in addition to furniture and bedding, carry more decorative accessories as well as home textiles and housewares. Some may also carry gourmet foods and even apparel. Examples of new-mix furniture stores are Pier 1 Imports, Pottery Barn, Ikea, The Bombay Company, Cost Plus, Crate & Barrel and Restoration Hardware.

Gift specialty stores/chains: Gifts are the total business or single largest category. Most are local or regional operations but they also include national chains such as The Mole Hole and Hallmark Gold Crown Stores. Others in the category might more properly be known as home accents stores, such as Kirklands, Yankee Candle, Garden Ridge, Deck the Walls, Things Remembered and Anthropologie.

Other: Other channels include craft/fabric stores and chains; interior designers; military exchanges; and warehouse clubs.

The research was compiled by senior research specialist Janice Chamberlain, director of market research Kay Anderson, database coordinator Cynthia Myers, editor-in-chief Jennifer Marks, managing editor Anthony Guerra, business editor Don Hogsett, and product editors Cecile B. Corral and Michele SanFilippo.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!