Laura Ashley Adds Firefly to Agent Roster
Home & Textiles Today Staff -- Home Textiles Today, November 20, 2013
FORT MILL, S.C. - English lifestyle brand Laura Ashley Inc. has added Firefly y Brand Management as one of its licensing agencies. Firefly y and Laura Ashley's other licensing agents are charged with expanding the brand into new product categories. There are currently more than 35 Laura Ashley licensees around the world.
"Our customers are loyal, and look to us to provide a breadth of product consistent with the design and quality that they expect from Laura Ashley" said Penne Cairoli, Laura Ashley president. "We are delighted to partner with Firefls we celebrate our 60th year and expand our licensing program."
"We are thrilled to be working with a brand that has stood the test of time," said Firefly principal Cynthia Modders. "Laura Ashley continues to be a timeless classic across a range of product lines. We have an extraordinary opportunity to integrate Laura Ashley's iconic designs into new and exciting categories."