Macy's takes INC into home
Retail Editor 1 -- Home Textiles Today, October 23, 2013
Cincinnati - Macy's INC International Concepts apparel line has been extended into a fashion bedding collection.
Print and solid color sheet sets are 100% Modal, with a full retail of $145.99 and a sale price of $99.99. Solid color offerings include red, white, ivory, gold, and black. Nine fashion full/queen comforters, with bed skirts and dec pillows sold separately. Bedding also include solid color quilted cotton coverlets with poly fill.
A brief promotional video on the company's Facebook page features Brazilian model and designer Camila Alves, Macy's celebrity representative for the INC brand, who describes the collection as a modern look inspired by the runway.
Celebrity Branding at NY Home Fashions Market