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Vossen partners with Stellar Alliance

Retail Editor 5 -- Home Textiles Today, September 4, 2013

Vienna StyleNew York - Vossen, the iconic Austrian manufacturer of luxury terry towels and robes, has become the newest member of the Stellar Alliance, which will begin offering Vossen products for the U.S. market.

"We have been looking for a U.S. partner who understands both the upscale towel market and the high-end home textiles business in general. We feel that with the many years of experience Stellar Alliance has in this market, they are the right partner for us," said Bertrand Pichon, Vossen's international sales manager.

Stellar Alliance will import products directly from the Vossen mill in Austria with quick turn-around times for U.S. accounts by taking advantage of Vossen's ongoing stocking program.

Said Ryan Jones of Stellar Alliance: "We are very excited to have Vossen as a new partner. Not only do they make beautiful and unique products, but being an Austrian company, they fit in well with our other partners and our business model. Since 1925, sophisticated consumers in Europe and beyond have enjoyed Vossen's superior quality in outstanding colors and designs. Now they can find it in the states".

The product range includes 100% cotton bath towels, hand towels, wash cloths, wash mitts, guest towels and bath sheets in a variety of weights, sizes and decorations. Coordinating tub mats are available as well as a line of free-standing terry robes and wraps.

Many Vossen products are made with the new "AIRpillow" fiber production technique that produces yarns that are soft to the touch but with a firm core that produces "an invigorating feel to the skin," according to the company. Many products are also made with "SuperSoft" cotton yarns.
Stellar Alliance will show the Vossen collection during the New York Home Fashions Market at its showroom at 1350 Broadway, Suite 2102

 

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