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Wayfair.com acquires DwellStudio

Expands brand portfolio; Adds expertise in product design and development

Retail Editor 2 -- Home Textiles Today, August 6, 2013

Boston - Wayfair.com has acquired DwellStudio, a lifestyle retailer founded by Christiane Lemieux, the brand's ceo and creative director.
DwellStudio designs and creates upholstery, case goods, furniture and textiles for baby, kids and home. The acquisition of a popular lifestyle brand with core competencies in original design and product development will accelerate Wayfair's launch of proprietary product lines and lifestyle brands in 2013 while addressing new market segments, according to Wayfair.
Under the Wayfair.com umbrella, DwellStudio will operate as a stand-alone brand joining Joss & Main and AllModern.com to provide unique shopping experiences in the home furnishings space. Wayfair.com's strengths in selection, service, internet technologies and logistics will drive the growth of DwellStudio. At the same time, Wayfair.com will have access to DwellStudio's product design team for the development of original product lines and new lifestyle brands.
"DwellStudio has built a following of devoted customers who enthusiastically identify with a certain lifestyle and modern design aesthetic," said Niraj Shah, ceo and co-founder of Wayfair.com.
Based in New York City with a flagship retail store at 77 Wooster Street in SoHo, DwellStudio's products are currently sold in more than 800 high-end specialty retail stores and design oriented online retailers in the United States, Canada as well as throughout 40 international territories. DwellStudio products can be found at Neiman Marcus, Nordstrom, Giggle, Bel Bambini, ABC Carpet, HD Buttercup and F.A.O. Schwarz.
"We are thrilled because Wayfair.com is truly transforming the way people shop for home goods and furniture through innovative e-commerce solutions, extraordinary customer service and state of the art logistics. They have the best backend in the business," Lemieux said. "Our design, merchant and product development teams are so excited to help fuel Wayfair.com's move into new market segments and additional proprietary product categories."
"DwellStudio is an ideal addition to Wayfair.com's portfolio of brands - joining Joss & Main, AllModern.com and Wayfair.com to meet market demand for distinctive modern design in bedding, furnishings and décor, with a special emphasis on products for baby and children," added John Mulliken, Wayfair.com's svp of strategic initiatives."
DwellStudio was represented by Financo in the transaction.

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