H&M Home goes live in U.S.
Retail Editor 5 -- Home Textiles Today, August 2, 2013
New York - H&M's launch of ecommerce in the U.S. yesterday also marked the introduction of the fast-fashion retailer's home merchandise in the country.
The home collection includes bedding, towels, bath accessories, kitchen and table linens, curtains, and decorative pillows.
H&M operates nearly 300 apparel stores in the U.S.
The retailer will open a popup shop on Aug. 22 in New York City's Meatpacking District to show off the site as well as the new Paris Show apparel collection.
Industry Related Content
Celebrity Branding at NY Home Fashions Market