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NYNow Will Highlight Sustainability

WHITE PLAINS, N.Y. - NYNow, the semi-annual trade show formerly known as the New York International Gift Fair, will celebrate sustainability through a three-part program that includes a juried product display, educational sessions and eco-friendly product design awards.
     The display will feature roughly 120 products from 70 NYNow exhibitors as well as sustainable materials and production processes from exhibitors in Artisan Resources, a new companion trade show at Pier 94 that matches artisanal producers with U.S.-based volume importers.
     "The trend we're seeing in eco-friendly products is the use of materials which have previously been overlooked. Makers are still using traditional recycled materials, but are now supplementing them with, for example, papers and other pulp-based materials made from new plant varieties," said display curator Ilene Shaw of Shaw + Co Productions.
     The "Leveraging Sustainability: Building Your Business While Building a Better World" session will take place Aug. 19, from Noon to 1 p.m. with a focus on how to integrate sustainability, technology and social purpose to reach socially-minded consumers, drive business and accomplish a positive social impact.
     A second educational session will spotlight locally made products that promote sustain ability." Cash-In on the Cachet of ‘Made in the U.S.A'" will be presented Aug. 17, from Noon to 1:30 p.m.
     Tickets for seminars are $20 in advance and $25 onsite. Advance registration is available online at www.nynow.com/programs.
     NY Now, the Market for Home & Lifestyle, will run from Aug. 17-21 at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. For more information visit www.nynow.com.

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