Introducing The King - in Queen Size
Home & Textiles Today Staff -- Home Textiles Today, August 1, 2013
HOLLYWOOD, CALIF. - Legends Home Bedding will introduce The Elvis Presley Home Bedding Collection in August under license from Elvis Presley Enterprises Inc. - marking the first time since 1999 that Elvis has been licensed in the category.
The Elvis Guitars comforter set features a large-scale black-and white photo of a leather-clad Presley at the mike on the comforter face and Presley's signature on the pillow shams. The Dancing Elvis comforter set uses a black and- white over the shoulder shot of Presley along with his signature on the comforter face and silhouettes of Presley's dancing figure on the shams.
"The quality bedding will be a sophisticated statement, with a touch of flair," said David Bursteen Legends' president of sales. "The home bedding category has been void of celebrity licensing for adults."
The bedding will be sold online and in-store beginning in mid-August.
"Our primary market research indicated a strong response by both dedicated Elvis fans and those just looking to enhance their bedroom décor," said Ines Brigman, Legends' president of operations.
Industry Related Content
Celebrity Branding at NY Home Fashions Market