Purecare by Fabrictech expands in Canada
Cecile Corral -- Home Textiles Today, July 24, 2013
Fairfield, NJ - PureCare by Fabrictech has signed an exclusive, multi-year distributorship arrangement with Zucora Inc., of London, Ontario, Canada's largest provider of home furnishing protection programs.
Zucora represents the PureCare and Fabrictech International lines of mattress protectors, pillows and mattress toppers in Canada. Last year PureCare and Fabrictech began its international expansion program by signing a licensee agreement with Multimaster Australia Pty. Ltd. to cover Australia and New Zealand.
"Canadian retailers have already begun to discover the innovative and unique features of PureCare sleep essentials products," said Jeff Bergman, PureCare's president and coo.
Zucora's president, Brad Geddes added, "PureCare offers a wide assortment of the finest health and wellness focused sleep essentials in the top of bed industry today - precisely what our dealers and consumers have been demanding."
As the exclusive Canadian distributor, Zucora will now be able to provide dealers with faster delivery, economical order quantities and greater access to innovative new PureCare products, the company said.
PureCare by Fabrictech's line include mattress and pillow protectors designed to provide a healthy, allergen-free sleep environment. PureCare protectors are the official mattress and pillow protectors of the National Sleep Foundation.
Zucora will be introducing both existing and new Canadian retailers to the PureCare product line during the upcoming Las Vegas Market. PureCare by Fabrictech is located in Building C, space C1595.
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