Company C continues Lifestyle Partner Program
Retail Editor 4 -- Home Textiles Today, July 22, 2013
Concord, N.H. - Company C is continuing to roll out its successful new Lifestyle Partner program, which is designed to create compelling visual impact and show the breadth of the product offering in select partner store locations.
Since its relaunch in April, nearly 100 retailers are now part of the program and, as Company C, "are experiencing some of the highest levels of sales growth in the company."
The program features customized in-store vignettes showcasing options of how Company C rugs, furniture, fabrics, bedding, pillows and throws can add colorful flavor to rooms throughout the home.
Additional program benefits include selling tools like prominent new signage, fixturing support and recommended visual guidelines to enhance customer interaction with product displays, as well as year-round marketing support in print ads, web listings, catalog mailings, in-store videos and product giveaways.
"The growth of our Lifestyle Partner Program reinforces our vision for a complete Company C lifestyle brand," said Christine Chapin, co-founder and brand visionary. "We're thrilled with the successes our retail partners are having with the program and look forward to adding more products and features in the future."
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