Karastan names Smith head of brand development
Carole Sloan -- Home Textiles Today, April 12, 2013
Sugar Valley, Ga. - Karastan has appointed Sally Smith as the company's director of brand development and charged her with taking sister brands Karastan Rugs and American Rug Craftsmen "in new directions" of business.
Smith hails from Surya, where she was art director. Before that, she held the same title at Art Associates, and prior to that served as the creative director for Coldwell Banker Builder Developer Services.
"My goal is to get consumers excited about our products, especially with the new energy we have in Karastan Rugs and American Rug Craftsmen brands," Smith said.
In the coming months, she added, she will help develop "great designs, trendy colors and collections that communicate to our loyal customer base while also reaching out to a new buyer as well. We have a strong story to tell-being a manufacturer with brands firmly planted in the USA-and I am eager to tell it."
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