HomTex Debuts DreamFit Living
Home & Textiles Today Staff -- Home Textiles Today, April 6, 2013
VINEMONT, ALA. - HomTex is expanding upon its DreamFit brand, which serves mattress and furniture store channels, with the launch of DreamFit Living for the retail segment of the industry.
The brand covers sheets, pillows, mattress pads and toppers.
"We are very excited about today and the future of textiles at HomTex," said Jerry Wootten, president and ceo of HomTex Inc. "Our focus is to develop and innovate the top-of-bed and pillow categories so they continue to benefit today's consumers. For us, it's about finding the right products to make people's lives better."
DreamFit Living sheets and mattress pads and toppers feature the patented FitRit Construction; which includes additional sewn panels, plus extra-wide elastic and lock-stitching to stay snug.
DreamFit Living sheets are made from American-grown cotton that is woven, cut and sewn in the United States.
Also at market last month, the company debuted the HomTex Mills brand of affordable quality sheets, top-of-bed collections, decorative pillows and more.
HomTex’s Comfort Combinations pillow allows consumers to add or subtract pillow inserts to create the combination of height and support that suits them best.
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