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Jo-Ann enhances mobile efforts

Hudson, Ohio - Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com at m.joann.com so consumers can shop using their smart phones.
"We are extremely excited to have a mobile-optimized Joann.com up and running before the holiday season to complement our existing smartphone and iPad apps, allowing our customers to interact with Jo-Ann however is most convenient for them," said Riddi Kline, chief marketing
Jo-Ann launched an iPhone app in late 2010, following up in 2011 with an Android version. The app provides exclusive coupons, a Find a Store feature, and the ability to browse products.
The Jo-Ann app for iPad launched this past July included an Idea Center - an interactive collection of inspiration, projects and how-to's. The app for iPad also allows customers to browse weekly ads and catalogs, create a shopping list, and find the Jo-Ann store nearest them.

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