Royal Heritage Acquisition Expands Share in Allergen Space
Home & Textiles Today Staff -- Home Textiles Today, October 12, 2012
NEW YORK - Royal Heritage Home has acquired the assets of National Allergy Supply after acquiring Allery Solution and Allergy Control last fall. Along with the Allergy Guard Direct business Royal Heritage founded four years ago, it now operates four brands - which primarily sell directly to consumers.
National Allergy, founded in 1985, sells allergy mattress protectors, HEPA air purification systems, sinus relief products, bed bug treatments, respirator maskers, water filters and asthma products. It distributes more than 2 million patient brochures annually through 19,000 allergists as well as 500,000 direct mail catalogs.
"I've rolled up the leading companies in this space," said Jeffrey Tauber, ceo of Royal Heritage. While the company already distributes some of its product at retail, he said, "we haven't really made a major push at retail. Now we will."
Production for all four brands will be consolidated into National Allery's 182,000-square-foot factory in Cornelia, Ga., which operates using ETON automated sewing lines.
The acquisition also expands Royal Heritage allergen and bed bug reach into 17 countries in North America, Central America, Europe, Asia and Austrailia. To support its business in Europe, National Allery has manufacturing in Slovakia, which Tauber said the company would maintain.
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