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JCP letter says shoppers "shouldn't have to wait" for coupons, then offers a coupon

Plano, Texas - As JCPenney rolls out its new pricing and merchandising strategy, ceo Ron Johnson has communicated directly with customers by email to explain what's going on.
In an email issued this morning, Johnson touts the new shop-in-shops that have opened thus far in JCP stores and makes a pitch for the company's streamlined, no-promotions pricing strategy.
"One of our core values is that you shouldn't have to wait for a sale or a coupon to get great values. So you'll find low prices everyday on the brands you love," Johnson wrote.
Johnson invites the recipient to visit a JCP store to check out the new shops. "As an incentive," he also offers a downloadable $10 gift card. The card can only be redeemed in stores and must be used by Nov. 4.

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