The Land of Nod to open NYC pop-up

Retail Editor 4, October 5, 2012

Morton Grove, Ill. - The Land of Nod, the multi-channel retailer of home décor and toys for infants and children, will open a pop-up shop in New York's Soho neighborhood next month.
The shop will be located at 136 Price St. between West Broadway and Wooster Street. It will open Nov. 2 and operate through Dec. 31. Price points will range from $1.95 to $349.
More than 3,200 square feet will be filled with exclusive assortment of children's toys and holiday décor. Weekly events will include book readings and DIY crafts such as puppet making. On site holiday gift boxing will also be available.
"Opening a store in New York City has always been a dream for us," said says The Land of Nod's managing director, Michelle Kohanzo. "New Yorkers have supported The Land of Nod since the company's first year. We hope shoppers will bring their children and enjoy The Land of Nod in person."

The Land of Nod, which is part of the privately held Crate & Barrel family of retail nameplates, operates four retail stores as well as a website and catalog.


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