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American Dawn licenses for Borghese hospitality collection

Louisville, Ky. - Global branding agency IMC has forged a licensing agreement with home textiles supplier American Dawn to create a line of bedding, bath and dining textiles under the Villa di Borgese brand for the hospitality sector.
The collection of Italian-inspired luxury goods will be available in late 2012 in the United States and Canada. Target customers include five-star hotels, resorts, spas, cruise lines, luxury B&Bs and restaurants.
"By creating unique products for the hospitality industry, we plan to leverage the Borghese brand's incredible heritage of Italian beauty, luxury and style to reach new consumers when they want to be pampered most," said Kim Steadman, IMC senior director, partnership development,
United Feather & Down is the Borghese luxury basic bedding.
Headquartered in New York, Borghese specializes in premium skincare and cosmetics for the global market.

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