Dollar General To Ramp Up Store-specific Merchandising
Home & Textiles Today Staff -- Home Textiles Today, August 1, 2012
After testing the concept last year, Dollar General is planning to roll out a merchandising program that will allow it to expand or pare back certain merchandise categories based on the geographic and demographic of its individual stores.
In last year's test, DG dropped some 5,000 independent merchandise sets into approximately 280 stores, evp/divisional president/cmo Todd Vasos said during the company's annual Analyst Day presentation in late June. When the rollout is complete - a three-year process - DG expects to deploy 45,000 to 50,000 individual sets across its store base, he said.
"There's no complexity," he said. "These are planograms that already exist. It's about making sure the right planogram goes into the right store."
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