Protect-A-Bed massively expands in Las Vegas
Retail Editor 1 -- Home Textiles Today, July 30, 2012
Las Vegas - Protect-A-Bed has opened a new Las Vegas showroom that is seven times larger than its previous space.
The 5,100-sq.-ft. showroom in room 918 of Building B offers the entire array of the suppliers bedding protectors.
"Our customers can experience how Protect-A-Bed products address sleep concerns, which will help them better understand why our products are essential items to carry," said James Bell, ceo. "Our merchandising display units and interactive racks will also be on display to show customers how they can use these successful selling tools at their retail locations."
Protect-A-Bed's display units, currently featured in furniture stores across the United States, offer product information through streaming videos, product samples and demos, along with information consumers can take with them.
"Our customers are pleased with the way the unit showcases the benefits of a healthy sleep zone," said Bell. "It's become a powerful tool to help retail sales associates showcase their products."
At the Las Vegas Market, the company is hosting happy hour at the showroom's full-service bar today and tomorrow from 4:30-6:30 p.m.
"Overall, we wanted the showroom to feature everything Protect-A-Bed has to offer in a relaxing, enjoyable and inviting environment," said Bell. "We also envision it as a nice reprieve for people to escape the chaos of market."
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