Market Basket Reflects Cotton Impact
March 26, 2012,
NEW YORK - The effect of JCPenney's new, pared down pricing policy created the most dramatic shift in this year's annual HTT Market Basket Survey.
HTT went into the fi eld after JCPenney lowered its base pricing on Feb. 1, and the change was eye-opening. Compared to spring 2011, a basket of standard bedding and bath
products at opening price points rang in at nearly half of last year's ticket. JCPenney's basket of top price point goods dropped 37.5% from last year.
For the complete report, including vast pricing charts, see the 27 February 2012 print issue of Home Textiles Today.
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