NPD Group shares fun facts about home fashions industry as 2011 wraps up
Home & Textiles Today Staff -- Home Textiles Today, December 23, 2011
Port Washington, N.Y. -- Consumer and retail research firm The NPD Group this week released a list of interesting - and fun - facts it discovered about the home fashions industry over the past year.
Dubbed "Home for the Holidays: The NPD Group Reports - What You Didn't Know About Home Fashions," the list comprises seven findings garnered between December 2010 through November 2011 via NPD Group's Consumer Tracking Service.
Here's what NPD found:
-Nearly 10% of home fashions dollar sales came from online purchases in the 12 months ending November 2011;
-More dollars were spent on placemats than tablecloths;
-Most tablecloths sold had a pattern or print;
-Among kitchen &\and dining home fashions purchased for a special occasion, the majority were for Christmas or Hanukkah;
-White is the top selling color of bedding;
-Most bedding sold is 100% cotton;
-More than 85% of home fashions were purchased by women.
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