Décor a Big Component of Halloween Celebrations
November 15, 2011,
Seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% last year - the most in the 10-year history of the survey, which is conducted by BigResearch.
The average consumer will spend $72.31 on Halloween goods this year, up from $66.28 last year. NRF projects Halloween spending to reach $6.86 billion this year.