Battle of Black Friday: Kohl's jumps aboard the Midnight Express

Retail Editor 1, November 1, 2011

Menomonee Falls, Wis. - Kohl's will launch its Black Friday sales event at midnight on Nov. 25 (Thanksgiving night), joining Target and Macy's in the bid to snag the first Black Friday customers.

Kohl's for the first time will remain open for 24 hours on Black Friday, operating from 12 a.m. to midnight on Friday, Nov. 25.

Its "Love to Give, Happy to Save" holiday marketing campaign be carried across multiple mediums, including print advertising, direct mail, email, digital and social media, Kohls.com, mobile, television, radio and in-store marketing.

 

 

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!