HSN first on air with QR

Retail Editor 5, Carole Sloan, October 7, 2011

St. Petersburg, Fla. - HSN has become the first television retailer to incorporate QR code technology into its on air sales efforts.
The Quick Response codes launch today as part of the retailer's Innovation Weekend special event and were applied to hundreds of products. Consumers can use their mobile devices to scan the codes from the television screen to learn more about the products.
They can also purchase directly from their mobiles after scanning.
"Innovation is an integral part of our company, whether it's the innovative products we present or the groundbreaking ways we use on-air QR codes to engage and interact with our customers," said Jill Braff, evp of digital commerce at HSN.


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