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Natco brings bath rugs, sheets to market

Natco brings bath rugs, sheets to market

At the New York Market - Steadfast on its ongoing road to expanded category offerings, Natco Home has come to market with products that represent two new business segments for the company - bath rugs and bedding.

Natco's first full-line bath rug assortment is debuting this week with a broad assortment of styles. Developed and designed by evp Bryan Bogas, this new collection includes many fashion styles under one core theme - comfort.

One of the headliners is the reversible microfiber bath mat, which is padded for comfort and soft to the touch. It comes in sage, aqua, brown, black, linen, amethyst, and white.

Other constructions include: the3 Noodle microfiber chenille with bright poly yarn blend; Shaggy, a poodle-style knitted microfiber polyester; the Terry-Loop memory foam knitted microfiber; Multi-Shagg, a knitted microfiber poly high-pile; and the Cordoroy and Cordoroy Stripe knitted microfiber chenille with bright poly yarns.

Market also marked Natco's official foray into its newest category - bedding. Via its recent alignment with Pakistani manufacturer AmTex, the company is offering retailers an assortment of sheeting and top of bedding products.

The line includes bed-in-a-bag sets, sheet sets, coverlets and decorative pillows, many of them including special features like wrinkle-free finishes, said Nadeem Ifdikhar, AmTex director of marketing.

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