Study: Walmart No Longer Perceived as Low-price Leader

NEW YORK - The recession has so impacted Walmart shoppers that 86% of them no longer consider the chain to offer the lowest prices, according to a new study from WSL/Strategic Retail.
     The survey of over 1,500 Walmart shoppers found 82% of them say they haven't seen any improvement in their financial situation in the past year, and 70% don't expect their finances to get better next year.
     Dollar stores, respondents said, have better prices than Walmart, and shoppers noted dollar stores have stepped up the availability of national brands. Consumers also cited supermarkets and other mass retailers as having better prices.
     The consultancy's ceo, Wendy Leiberman, said while Walmart is not likely to disappear, "it will no longer dominate the U.S. retail landscape as it once did."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!