Study: Walmart No Longer Perceived as Low-price Leader
September 13, 2011,
The survey of over 1,500 Walmart shoppers found 82% of them say they haven't seen any improvement in their financial situation in the past year, and 70% don't expect their finances to get better next year.
Dollar stores, respondents said, have better prices than Walmart, and shoppers noted dollar stores have stepped up the availability of national brands. Consumers also cited supermarkets and other mass retailers as having better prices.
The consultancy's ceo, Wendy Leiberman, said while Walmart is not likely to disappear, "it will no longer dominate the U.S. retail landscape as it once did."