Chortex readies debut of African-made towels

Retail Editor 2, September 12, 2011

New York - Chortex USA is launching of a new towel line for the US market made in Kenya using long-staple cotton from eastern Africa.

"This towel range complements perfectly the traditional Chortex towel lines made in Turkey," according to Chrotex sales director Onur Uyanik.

Towels, produced in a new factory in outside the Kenyan capital of Nairobi, is completely vertical and uses modern European machinery. The plant is environmentally friendly with a zero carbon footprint, according to the company. The facility uses collected rain water; and its own water purification and recycling plant further contribute to an pro-environment process.

In addition to towels constructed from African long staple cotton from Mozambique, Tanzania, and Uganda, and the mill uses long staple Egyptian cotton as well. Exports from the region are duty-free.

"Chortex has been highly successful in selling the Kenya towels to retailers in the UK and is now able to offer them to the US market at very competitive prices," said Uyanik.

The Made in Kenya towel line will be shown in eight to 10 colorways during the New York Home Fashion Market Week at the 295 Fifth Avenue Textile Building, Suite 104 (HTT Global Home Show).

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