NYIGF raises funds for AIDS research
Carole Sloan -- Home Textiles Today, September 9, 2011
White Plains, NY - The New York International Gift Fair wrapped up its month-long "Like for Life" Facebook campaign benefitting Gift for Life - the gift, stationery and home décor industries' charitable organization.
Throughout the month of August, GLM pledged to donate $1 to Gift for Life for each Facebook user who "liked" the NYIGF Facebook page, with a $1,000 fundraising goal for the campaign launch. Proceeds raised through Gift for Life benefit Design Industries Foundation Fighting AIDS (DIFFA), whose mission is to eradicate the AIDS pandemic in the United States.
NYIGF has committed to run another "Like for Life" campaign in advance of the winter 2012 market and is encouraging industry buyers and suppliers to launch their own "Like for Life" fundraising initiatives.
Participation by GLM and the NYIGF followed the launch of "Like for Life" by the gift and home wholesale shopping site bwconnect, which has a similar program underway through Nov. 30. GLM is working with Brandwise, an application service provider specializing in the gift and home industry, to develop materials which offer turnkey participation for suppliers and retailers interested in fundraising through Facebook.
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