goes international

Retail Editor 4, June 27, 2011

New York - will expand its recently launched international ecommerce pilot program to 91 countries in Africa, Asia, Australia, the Caribbean, Europe, the Middle East and North and South America.
The international assortment includes apparel, jewelry and home, among others. Product categories exempted from international shipping include cosmetics, fragrances, furniture, mattresses, appliances and some accessories and apparel.
"In 2010, non-U.S.- based shoppers accounted for 36 million visits to; the prospect of satisfying the demands of this consumer is an exciting business opportunity for us, said Kent Anderson, president of
Macy's has contracted the project with FiftyOne, a provider of international e-commerce services and infrastructure to U.S. retailers.

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