SleepBetter.org's Facebook page to stream Webby Awards ceremony
Home & Textiles Today Staff -- Home Textiles Today, June 13, 2011
Richmond, Va. - Foam pillow and pad manufacturer Carpenter Co. will live-stream tonight's Webby Awards ceremony, during which the company and its SleepBetter.org will be honored with two Webbys.
Carpenter Co. and SleepBetter.org are live-streaming the ceremony alongside media outlets including The Huffington Post and ESPN. Sleepbetter's video "2 Guys, 600 Pillows," a commissioned work by Rhett & Link, won the Webby for its category and the people's voice award for the same.
"SleepBetter.org and its multi-platform social media presence has been the center of our ongoing campaign to engage Americans about their sleep. The video Rhett & Link created for us has played a large part in the elevation of our brand but more importantly has spread our core message of getting better sleep to whole new audiences," said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. "
Among this year's Webby winners are YouTube, ESPN, The New York Times, Google, Yahoo, Dow Jones & Company, CNN, AOL, Conan O'Brien, Funny or Die and Dell.
Industry Related Content
Celebrity Branding at NY Home Fashions Market