Revere Mills Launches Waverly Collection of Solid and Jac Bath Towels, Rugs
May 5, 2011,
Revere Mills’ new licensed bath collection for the Waverly brand includes solid colors and jacquard prints.
"We feel that the Waverly brand is a great addition to our portfolio and we're very excited about incorporating this strong brand into our line," said John Vanden Berge, ceo.
The collection comes in two style sets - both of them donning the Waverly name - that include bath ensembles and matching bath rugs. The first grouping comprises six solid-colored and three jacquard patterns, the latter of which stem directly from Waverly's design archive, noted Elaine Aschenbrand, director of marketing and product development.
"We worked with them very closely on what we thought would be successful," she added.
The three jacquard looks include a scroll, a leaf and a butterflies-and-bees design called "Wings," and each of these comes in three colorways - storm gray, grape mist and green shadow.
The coordinating solid-colored styles come in the three aforementioned colors as well as in white, ecru and orchid mist.
The bath towels in this group measure 30-by-52. And the rugs are solid colored in the six-shade palette.
The second Waverly-branded grouping includes: one jacquard style featuring a paisley border that is available in two colors-honey gold and blue velvet; a multi-colored border stripe design that comes in two colors - white and ecru; and six solid colors that include the honey gold and blue velvet as well as white, ecru, moss green and berry jam.
The size of these bath towels is 27-by-52. And the rugs come in a white and an ecru border stripe look as well as solids in the six-color palette.
All of Revere's Waverly bath towels and rug are 100% cotton. The towels are made in Pakistan and the rugs are from India.
| Senior Product Editor, Home & Textiles Today
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